It's-It Ice Cream brings back some fond memories for me.I attended a middle school in the San Francisco area that mostly encouraged or was based solely on "ART" {my fathers choice} such as dance {diverse cultures},art class {with live subjects},egyptian studies with the use of papyrus paper {made in egyptian time},Classic greek and Roman Art {classroom was an art exhibit like I've never seen} and last but not least a huge Olympic size pool between the most beautiful Oak trees imagineable,surrounded by a long cascading grassy field.Which brings me to the ice cream....after a long,wonderful,exhuberating swim was my lunch hour and that is when I'd sit and take it all in with an IT'S-IT!!
So needless to say when I finally saw them in our grocery store I had to get some for the kids.Mint is my fave.....
It's-It HistoryIn 1928, George Whitney began what is now a San Francisco tradition. He placed a scoop of vanilla ice cream between two large old-fashioned oatmeal cookies and then dipped the sandwich into dark chocolate. On that very day, the It's It Ice Cream Sandwich was born. George Whitney sold the It's It exclusively in San Francisco's Playland-at-the-Beach for over four decades. When
Playland was demolished in the early 1970's, the It's It ceased to exist. Times were grim. San Franciscans had one thing in common; they all missed their It's It. Then, in 1974, It's It was reborn. This time It's It were hand made in a small shop in San Francisco and were sold mainly to mom and pop stores. When the shop became too small to quench San Francisco's appetite for the It's It, the company relocated into a larger facility in 1978, relocation just minutes away from the San Francisco Airport. In the 1980's, the demand for It's It spread outside of the Bay Area and throughout California. Soon after, It's It were distributed and were available in over 15 states.
In the early 1990's, It's It Ice Cream Co. expanded nearly two-fold when it moved into a new office and dry goods warehouse across the street from its manufacturing facility.
Many generations have savored the It's It. Throughout the years, the company has gone through many changes yet the product remains the same as it did in 1928. Maybe that's why It's It was named "The official food of San Francisco."
Order Here:} It'-It Ice Cream
